TDA Ad – Intensive Interaction
Atomic – Director David Brown/Annie Grant
These ads were co designed by myself and Annie Grant.
Music written by firstname.lastname@example.org
5D Mk III
One of three ads for teacher training.
The Student in this film could only communicate by copying the movements of his TA, their bond is evident. In this short film we were trying to show the pupils inclusion in the classroom through the skill of his teacher but importantly his joy in the activity. The ad was commissioned to promote teachers and their work and to aid in recruitment.
Atomic were commissioned to create 3 ads plus a video with photographic support materials for the TDA funded project on Training Materials for Teachers of Children with Severe, Profound and Complex Learning Difficulties. The work produced, when showed to teacher audiences, had a significant impact, enabling them to realise the depth and quality of practice needed for effective teaching in the field. As an experienced practitioner I found the video and photographs to be exquisite: each beautiful image brought dignity to the learning of the child and focused on their ability, not disability.’ Professor Barry Carpenter OBE, Project Director, The Schools Network, London